Win: City of  Venice

Image courtesy of New York Times

What’s clear, cheap and littered the city of Venice? Bottled Water.

As major consumers of bottled water, Venetians experienced a  pollution problem from clear plastic bottles. The city decided enough was enough and branded its own city water to compete with major bottled water brands.

Most environmental campaigns use the green crutch to sell a product or service. However, the Italians rose above cheap tactics and resorted to smart branding to get their point across.

Good for them! A definite win.

Fail: *sigh* GM

I realize it may be immoral to kick somebody while they’re down, but General Motors is just too easy of a target. Before they went bankrupt, they tried to position the Tahoe Hybrid SUV with the rest of Hybrid vehicles. Even though it gets worse gas mileage than an average sedan (about 22 mpg combined), they were trying to tout environmental consciousness. Major Fail. Watch the ad:

http://www.youtube.com/watch?v=l60gbnpILEk&feature=player_embedded