WIN: Moonwalker for SEGA

Perhaps the best example of using new media to promote a brand and increase sales is featuring the King of Pop in a video game. This not only benefited SEGA with great sales of video games, but also with Michael Jackson’s brand as a person who would define the culture of a generation.

Take a look at a clip of the video game here. Just ignore the obvious humor that he’s saving children and enjoy the awesomeness of the game.

FAIL: Pepsi

The soft drink industry has a pretty standard formula of mentioning a celebrity to try to relate to its audience and Pepsi was no different when it tried to use Jackson to sell its product. There’s nothing special about this endorsement, except for the exorbitant amount of money they paid Michael.

To watch the ad, click here.