You know what’s lame? Celebrity tantrums. Okay, any tantrum is annoying, but celeb tantrums most especially. For a bunch of millionaires who spend their days drinking lattes and wrecking an endless supply of Range Rovers, these people sure do gripe a lot.

But seriously, ever since agencies figured out that we could watch a video and perhaps, for just a second or two, not think it was just a big ol’ ad, they’ve been pumping out the fakery.

What were we supposed to do with Jim Brewer freaking out on the set of his Pizza Hut commercial, or Seth Green freaking out about a Butterfinger? “Whoa, they’re so mad! Look at that! Oh wait, you mean they’re not mad? They’re actors and they’re just acting? Okay, well…hmm, that’s done with now. Moving on.” If these guys were actually in a commercial you’d think they were sellouts (Jim Brewer aside because, come on, even Goat Boy needs work), but a viral freakout, how cool is that? They’re, like, totally poking fun at their image I guess!

Not to be professor video over here, but the audio in the Pizza Hut video is too good to be something shot on the sly. Even if Brewer was wearing a mic, the audio would have been going to a different source and wouldn’t have been as clear as it is.

The Seth Green video is a bit more extreme, and, depending on where they viewed the video, possibly could have fooled his fans into thinking his personal belongings were stolen. But now we know this is all over a Butterfinger. We were supposed to find his Butterfinger and win money. (A “vintage” one at that. Is that a real thing, a vintage Butterfinger? Ah yes, *smells wrapper* 1967. Good vintage.) And it would have been even worse to have fallen for the prank: All that screaming, just for a candy bar ad? I’m not sure it’s worth the solid gold Butterfinger bar they’re promising for helping to “find” the purloined candy.

And of course, a few weeks ago, networks from E! to CNN were devoting time to the video of Matt Damon yelling at Adrian Grenier on the Entourage set. Honestly, he can yell at Adrian Grenier all he wants, fine by me, but the point is, it got people talking/tweeting. If the 0-to-60 freakout isn’t clue enough that it was fake, they very conspicuously sneak in the name of a website while things are relatively calm and listen-able. Visit the site and you see an intro video with children from around the world and the same text Grenier was speaking. In the corner is a box that reads “Entourage Supports the Cause” and even links to the freakout video.

Look, we can all get behind providing water, food, health care and education to the disadvantaged peoples of the world. At least this is for a far nobler cause than Pizza Hut or Butterfinger, but that doesn’t mean that it’s okay to freak out if you’re freaking out for charity. Yes, this video attracted myself and I’m sure plenty of other people to a website and organization I hadn’t yet heard of. And yes, I suppose Matt Damon had to drop so much salty language “for the kids” because this is Entourage, and, to jaded audiences, it’s not cool to just say you support a cause, so you have to curse and throw in a few celebs. But the tantrum trope is so tired! David O. Russel and Christian Bale did it for real and it was bizarre, ugly, uncalled for, any combination of those. Doing it for fake just shows how standard it’s become; they’re using our love of tabloid news, confrontation and pinch of physical aggression to market to us. Don’t yell and hope we listen. Just talk to us. Speak our language. And if yelling is our language, what’s the say about us?